Cree's leadership begins with innovative materials, primarily silicon carbide (SiC), that provide high-efficiency performance for numerous semiconductor applications. Using SiC as a platform material, Cree has spent over 20 years developing an array of new technologies which have established far higher performance standards within a variety of industries.
Cree leads the LED lighting revolution and is making energy-wasting traditional lighting technologies obsolete through the use of energy-efficient, environmentally friendly LED lighting.
Cree first brought the blue LED to market in 1989, and today Cree's XLamp® LEDs have continually exceeded industry standards for brightness and efficiency. Indeed, XLamp LEDs were the first "lighting-class" LEDs – LEDS bright enough to be used in general-illumination applications, such as desk lamps, ceiling fixtures and street lights. In addition, Cree's extensive line of high-brightness LEDs are also introducing new performance levels to outdoor video displays and decorative lighting.
Recognizing the revolutionary potential of LED lighting, in 2008 Cree expanded its LED product lines into lighting applications in widest use, such as ceiling fixtures. Today, products from Cree's Lighting group are available to builders and homeowners through The Home Depot and other retailers around the world. Cree's direct customers include national restaurant chains and government agencies.
After successfully pioneering LED lighting products for the indoor lighting market, Cree expanded into outdoor lighting in 2011 with the acquisition of Ruud Lighting, Inc., an established leader in outdoor LED lighting.
In March 2013, Cree introduced LED light bulbs (40-W and 60-W equivalent) which looked and operated like the incandescent bulbs consumers had grown up with, but which offered radically higher efficiency and longer life. That initial release was a tipping point in home lighting, and Cree has continued its leadership in driving the adoption of LED lighting by expanding its product line of LED light bulbs.